Zeer interessant overzichtsrapport van Prof. Tim Jackson over complexiteit van consumptie en wegen tot gedragsveranderingen. 50 jaar milieusociologisch onderzoek voor u samengevat.

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Een fragment uit de executive summary 

Consumer behaviour is key to the impact that society has on the environment. The actions that people take and the choices they make – to consume certain products and services rather than others or to live in certain ways - all have direct and indirect impacts on the environment, as well as on personal (and collective) well-being. This is why the topic of ‘sustainable consumption’ has become a central focus for national and international policy.

This report was commissioned by the Sustainable Development Research Network as a preliminary review of the research on consumer behaviour and behavioural change. These issues are becoming increasingly important in the context of emerging debates about consumption, consumer behaviour and sustainable development.

Policy development in the context of behavioural change is notoriously difficult. One of the reasons for this is the enormous variety of factors that influence behaviour. Another is the ‘value laden- ness’ of behavioural and lifestyle issues. At the same time, there is a widespread recognition of the need to engage in this difficult terrain and to develop ‘evidence-based policies’ to support behavioural change. Nowhere is this more relevant than in the domain of sustainable consumption.